On-demand software company will introduce its own programming language.
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Service will allow collaboration applications to integrate with other software.
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Software will allow companies to build on-demand applications independently.
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Salesforce.com launches its online exchange of more than 150 applications.
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The on-demand software firm is letting other companies build applications on its platform like its larger rival.
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The CRM firm rolls out an application directory as Oracle gobbles up a rival.
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Dreamforce, the user conference staged by Salesforce.com, will reflect the company’s push in the platform business.
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