Online ad firm links with AdMob and Millennial Media and lends flexibility to fragmented mobile ad market.
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Sleepy mobile ad business seems to be awakening as three companies leverage the technology's unique strengths to attract advertisers.
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Despite early technical and acceptance problems, VCs tantalized by the market's potential continue to back mobile advertising startups.
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Mobile advertising upstart gets funding for technology that promises to dish up personalized ads to cell phones.
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