BrightRoll, which claims to be the No. 1 video advertising network, on Wednesday said it has bagged $10 million in funding.
San Francisco, California, BrightRoll attracted the third round of funding from Scale Venture Partners, boosting the startup's total funding to $16 million.
“The online video ad market will grow to billions of dollars over the next few years by disrupting the $70 billion television ad market,” said Rob Theis, managing director at Scale Venture Partners
Previous investors True Ventures, Adams Street Capital, and KPG Ventures also took part in the funding round
Formed in 2006, BrightRoll says the video advertising network helps agencies run video ad campaigns for brands. The company competes against video site Hulu, which BrightRoll on Wednesday said it passed in unique viewers per month, citing Quantcast data.