Online
real estate firm Trulia on Monday said house hunters can now access
data on available homes in their areas via mobile phones, and they
can also use Dash GPS navigation devices to get driving directions to
the homes
The
move extends the reach of Trulia's real estate search application
beyond the PC and out to location-aware mobile devices at a time when
home prices in some parts of the United States are in free fall.
Trulia's
search application, which offers data on homes for sale along with
related neighborhood information, can be downloaded for free from
Apple's App Store and used on the iPhone 3G, the original iPhone, and
the iPod Touch.
“This
has probably been in the works for some time and it was just a case
of getting through Apple's bureaucracy, but being in the App Store
gives Trulia a good deal of marketing exposure,” said Greg
Sterling, an analyst with Sterling Market Intelligence.
Apple's
App Store, which opened in June, is a popular online marketplace
for independent developers and software firms to showcase, sell, or
distribute their iPhone 3G applications for free.
The
popularity of the iPhone and the App Store has generated interest in
the lackluster mobile web.
Owners
of a long list of other mobile phones including various models of
Blackberry, Blackjack, Sony Ericsson, Nokia, Motorola, and Samsung
phones can also access Trulia's application via LightPole, a mobile
content distribution service.
“At
this stage the risk Trulia runs is packing too much into the
application and making it too complicated for most people outside of
the iPhone crowd,” Mr. Sterling said.
Search
results are automatically mapped to the user's location and they can
drill down for more detailed information on the target homes, along
with a photos of the homes.
“This
localizes it down to walking or driving around your neighborhood, but
this way you don't have to buy newspapers and drive by the
homes...you can just get your phone and go for a walk,” said Ken
Shuman, a spokesman for Trulia.
San Francisco-based Trulia,
which has taken $33 million in funding, is also offering its search application on Dash Express GPS, a Dash Navigation service. Users can
search for available homes in the area and also get driving
directions.