Search king Google is continuing its march toward world domination.
That's the takeaway from a Credit Suisse report that on Tuesday said Google will boast not only display, local, and mobile ads but also television, radio, and outdoor, making Google the “de facto operating system” for advertisers.
Google’s increased ad revenue opportunities prompted Credit Suisse analysts to raise the firm's 12-month price target to $900.
The move sent the search behemoth's shares up $22.69, or 3.6 percent, at $648.54 by close of trading.
The jump comes despite the threat of an E.U. block of Google's $3.1 billion acquisition of online advertising company DoubleClick.