Apple wants to get China hooked on its sleek wares.

The Cupertino, California, computer maker on Monday said it plans to open a store in Beijing by summer in part of a plan to unveil 40 new U.S. and international locations. Apple now has 197 stores.

The Mac maker, busy switching Windows nerds to Apple, is showing that a slick retail strategy can pay off.

“Once again, over 50 percent of the customers buying Macs in our stores during the quarter were new to Mac,” Apple CFO Peter Oppenheimer said on a conference call with analysts.

Apple’s harder push into retail comes as little surprise. The company reported fourth-quarter earnings on Monday, revealing store revenue that jumped 42 percent to $1.25 billion.

That compares with revenue growth of 29 percent overall for the company. Also, average revenue per store jumped to $6.6 million from $5.6 million a year ago.

It’s easy to understand why. Nestled in tony downtown districts, Apple retail stores are candy stores for geeks willing to pay premium prices. It’s a formula that’s worked well for its computer sales: The stores sold 46 percent more Macs in the company’s fourth-quarter than the same period last year.

Apple has become the envy of the industry, moving more product per square foot in dollar terms on the shiny tech goodies in its stores than high-end jeweler Tiffany and retail giant Best Buy.