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Video Searching on Mobile Phones Made Easier


Veveo said it was poised to launch a mobile video search engine designed to make it easier for cell phone subscribers to look for their favorite Internet clips on the go.

Veveo’s vTap, which launches Sept. 10, has indexed the largest collection of videos on the web and will provide increasingly specific search results as users type more letters into the search box on their mobile phone screens.

Andover, Massachusetts-based Veveo has received $28 million in two rounds of funding from Matrix Partners, North Bridge Venture Partners, Norwest Venture Partners, and OmniCapital Group.

“Today there are too many input constraints while searching the Internet from your mobile phone,” said founder and CEO Murali Aravamudan. “With vTap you can tap into the plethora of videos on the net.”

Veveo’s vTap will index more than 100,000 video web sites on the Internet to accurately call up sought after video clips. For example, typing in the first few letters of “Timbaland” will bring up several videos by the rapper and R&B producer, which users will be able to instantly watch on their mobile phones.

The service will be available for all phones running Windows Mobile and it will also provide an Ajax application for the iPhone. J2ME support will be available after a few weeks.

The company has been operating under stealth mode for the last two and a half years to work on the technology, Mr. Aravamudan said.

Eventually, Mr. Aravamudan intends to support this technology through advertising, but he also hopes to partner with providers of set top boxes and IPTV for easier search through the remote control.

Although the industry is filled with video search providers such as Blinx or YouTube, there are few mobile search competitors.

San Francisco-based 4INFO’s mobile search is focused on sports, news, weather, business, travel and local information. Sunnyvale, California-based MyWaves requires users to set their video watching preferences on their computers, before they search for clips with their phones.

Veveo's service will let subscribers search and watch videos intuitively without prior planning, Mr. Aravamudan said. The company does not intend to compete with desktop video search companies such as Google or Blinx, he said.