CEO Jonathan Schwartz has sent a letter to SEC Chairman Christopher Cox asking permission to disclose news about Sun Microsystems on the technology company's web site and on his blog.

Mr. Schwartz made the intention known on his company blog, including the text of the letter he sent to Mr. Cox, on Monday in a posting.

The news would be a major shift in the way business news is distributed.

In order to make sure investors get important information about public companies at the same time, companies are required under so-called “Regulation Full Disclosure” guidelines to distribute such information via press releases and conference calls.

Mr. Schwartz, however, sees the web as a viable and equally public way to get information about Sun out to the public.

“If we have material news to disclose, we have to hold an anachronistic telephonic conference call, or issue an equivalently anachronistic press release,” Mr. Schwartz wrote. “None of those routes are as accessible to the general public as this blog, or Sun’s web site.”

And yes, Mr. Schwartz notes on his blog, he did send his request to Mr. Cox by fax and overnight mail.

Contact the writer:BCaulfield@RedHerring.com

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