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Magazine Preview: Prophet of Doom


Salesforce.com CEO Marc Benioff turns every interview question into a sales pitch. No wonder he holds the reins of a company with a recent market value of $2.1 billion. Mr. Benioff conquered the online CRM market by offering customers an inexpensive alternative to traditional packaged CRM software. But it will take more than a savvy sales pitch to challenge the likes of Microsoft. Red Herring takes a look at what Mr. Benioff is planning to do next in our September 19 cover story, “Relentless Pitchman,” on newsstands Monday.Here is a peek into the rest of our lineup, which appears along with our regular features:

·          Web-based software could mean a slow death—or a new life—for businesssoftware companies. Find out more in “Is Enterprise Software Dead?”

·          “Six Enterprise Software Startups” takes a look at the future stars of the enterprise software industry.

         

·          The global counterfeit medicine industry is big and growing fast, reaping highmargins and presenting a significant risk to public health. Legitimate companiesare being forced to adapt, and that means opportunity for those in the know. “Faking It” tells all.

·          Is the consumer market finally ready for robots? Find out in “Go Robot Go!”

For the completestories, get the latest issue of Red Herring Magazine, on newsstands September 12, 2005. To view the issue now, you may purchase the digital version as of 8pm PST, on September 9, 2005, by clicking here.