
Think of Jeremy Abrams as your personal iDJ. In June 2004, he and longtime friend Brandon Creed founded Audiostiles, which provides music mixes for iPods and other digital music players, or burns CDs of the right tunes for both business and personal use.
New York City-based Audiostiles’ business clients include Exhale spas in New York, Boston, and the Hamptons; the New York and Palm Beach, Florida, branches of the four-star restaurant Daniel; Four Seasons Hotels in Chicago and Washington, D.C.; and Frédéric Fekkai salons with locations across the United States. Mr. Abrams says the company has “a few hundred customers,” but declines to provide exact numbers or revenue figures.
New YorkHamptons Beach
FloridaWashingtonUnited StatesOf course, similar services abound. DMX and Muzak command the business client market with customized tunes pumped over satellite, DVDs, Internet, and broadband. Smaller companies like HungryPod target the consumer market by loading CDs into a digital music player, or downloading new tunes for individuals who don’t have time to seek out new music themselves.
Audiostiles stands out, says Mr. Abrams, by catering to both business and personal markets. The company downloads new music into an MP3 player or burns CDs that can be used in whatever way the client wants.
“We’re a lot more customized” than the competition, claims Mr. Abrams. Clients fill out a questionnaire that asks, among other things, the purpose of the mix, favorite artists, and personal preferences.
Mr. Abrams received a master’s degree in music business from New YorkUniversity. After working at BMG and VH1, he decided to put that degree to use by starting Audiostiles with Brandon Creed, a longtime friend who still works a day job at a music label.
New YorkUniversityAudiostiles’ low-key site is upfront about prices: $35 for an hour of fully customized tunes or $20 for an hour of pre-selected play lists, mixed according to the mood or business purpose at hand. Both choices have an additional cost of about $15 for music from iTunes. If you want Audiostiles to recommend and download a full album, that’ll set you back about $15.
The company also takes care of other licenses, as needed. Based on Audiostiles’ success, Mr. Abrams says it may be working with current clients on other media marketing projects, although he declines to specify further.
“Our goal was to get out of our first year without any debts. We have,” he says. Now that’s music to one’s ears.
that’sCoolest poster on your bedroom wall as a kid?
Michael Jackson, circa Thriller. I had the glove.
ThrillerWorst job?
Busboy in Whistler, British Columbia.
British ColumbiaSong you would/always pick to sing at karaoke:
Pearl Jam’s “Alive.”
Innovation/scientific discovery/product you wish you’d come up with?
The iPod or the CD player.
Most overrated or annoying technology?
Blogs.
Biggest career or academic setback?
When I was at WNEW in New York, Viacom closed the station. But then, I started this.
ViacomFavorite product or scientific development in your lifetime?
The Internet.
In the movie of your life, during the opening scene, the song playing in the background:
U2’s “Beautiful Day.”
What is the Next Big Thing?
More personalized media. Not like watching TV on your cell phone, but practical.
I couldn’t live without my…
iPod.
Favorite pastime during boring meetings?
Imagining what I’d be saying if I were conducting the meeting, and how I’d be wrapping it up.
Food items in your bag?
Granola bars.
Little thing that is the secret to your success?
The ability to connect with clients.